More Pages: Jay Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100


Origins of Titanic Myths
Fascinating Reproduction!
Sinking of the Titanic

Enjoy quality fantasy without having to read a 900-page book
Excellent Fantasy Novel!
Entertaining Read

Its not about love, its about behavior
Interesting look at medieval manners and customsFor example, in the section "What persons are fit for love," Capellanus says that "Age is a bar, because after the sixtieth year in a man and the fiftieth in a woman...passion cannot develop into love..." The conventional wisdom holds that most people did not live much past 40 in those days. Evidently Capellanus ran across a few people in their 50s and 60s, in addition to his encounters with nuns. (You will have to read the book to find out more)
How Capellanus reshaped romance...In one of the sets of rules for lovers set forth by Capellanus he states that "No one should be deprived of love without the very best of reasons". This would justify romantic relationships of which women were otherwise deprived. Before modern times, love was rarely a factor in choosing a spouse, and yet it is perhaps the strongest force that drives mankind. Capellanus both acknowledges and rationalizes the power love holds over men and women alike. The path to true love is never easy, and the rules of courtly love would have it that where there is love there, too, is suffering. It is by his great distress that the beloved can see how greatly the lover loves. Although love that suffers chastely and from afar is held in esteem, Capellanus also says that kisses and embraces are "indications that love is to follow" and should not be overdone if the lover is not sincere. This seems to acknowledge the human need for sexual action to follow seduction. Appropriate action with gifts and flattery is described by Capellanus in his dialogs for seducing the beloved. Care must be taken in the choice of gifts, since by the rules of courtly love exchange of valuable objects debases the relationship and lovers may only accept those "little gifts" "useful for the care of the person" or "pleasing to look at" as long as there is no "avarice" involved. This rule led to the carrying by knights of tokens or "favors"--gifts of their ladies--in tournaments throughout the Middle Ages. Seduction has four steps according to Capellanus: first should come the offer of service (or if by a lady the giving of hope to the suitor), followed by the granting of kisses and the embrace--in which a couple may even lie down together nude, having no actual sexual congress, with no blame attached. If the final fourth step is taken, yielding to sexual relations, the lover is committed and can not withdraw from the relationship with honor for any less reason than a seriously dishonorable action on the part of his or her partner. These elements of courtly love appear again and again in literature of the Middle Ages from Chaucer's "Knight's Tale" to Malory's Morte D'Arthur.
Perhaps the most interesting influence in Capellanus' life is that of Eleanor of Aquitaine, queen of England and wife to King Henry II. Eleanor was already instrumental in the production of early courtly romances, especially the Arthurian tales. Wace dedicated his "Brut" to her, Thomas of Britian wrote his "Tristram" at her instigation and Chretien de Troyes wrote his Lancelot romances from material given him by her daughter Marie. Eleanor's life reads much like one of these romances. Duchess of Aquitaine, she married Louis, the king of France, at a young age, and produced two daughters Marie and Alix. She met Henry II, six years her junior, before he became king of England and then divorced Louis, on a consanguinarity technicality, to marry him. The rumor was that she and Henry, like Lancelot and Guinevere, met secretly while she was still legally married to Louis. When Henry later tired of her she again took up regency of the Aquitaine for her son Richard, and with her daughter Marie held liberal and literary courts where troubadours sang and courtiers waited upon ladies. Together Eleanor and Marie set a standard of chivalrous manners that changed the behavior of all knighthood. As a pastime these highborn ladies held "courts of love" wherein they tested the behavior of lovers, by the standards set in Capellanus' treatise, vindicating those they found to be "true lovers" and pronouncing penances for those found lacking. If not for the influence of the strong minded Marie de Champagne and the formidable Eleanor--women who wanted more of love than the usual marriage of convenience--Capellanus might have been relegated to the obscurity of the Church's proscribed text list, and our standards of romance might be very different today.


Many Interesting Case Histories of Making ImprovementsOne of the strengths of the book is that you receive several perspectives on the context for each case history. The editors describe what each case means, and the conclusions section summarizes general patterns. Also, each case is presented in the same format which makes it easier to understand what is being shared. I was particularly grateful for the exhibits (which exist in electronic form in the CD enclosed in the book). I also appreciated that the cases were primarily written by Human Resources professionals inside the companies, rather than being a consultant's take on what happened.
Having said all those positive things, let me share some concerns. First, I looked in vain for my favorite examples of outstanding work in recruiting, retention, knowledge encouragement, and executive development. If this book is about "best practices" where were GE, Disney, Motorola, Ritz Carlton, and SAS Institute? Second, many of the cases involved companies that are better known for their poor performance than for excellence. If they are developing their people so well, what happened? Third, a lot of these cases involve new initiatives where the long-term consequences are hard to see. Fourth, the profit impact on the organizations was not well documented. That makes it hard to use these cases as examples to encourage your own company to follow suit. Fifth, as change management processes, most of these cases are far behind the curve of what is described in Peter Senge's various books of case histories such as The Dance of Change. Part of the reason seems to be that a number of these cases aren't very new.
Of the cases in the book, I recommend the ServiceMASTER, Westinghouse, Johnson & Johnson, Allstate, and Case Corporation examples as the most helpful to me. I mention that because there's a lot of material in this book. I read a lot and rapidly, and I found this book hard to tackle. By being more selective in what you go after, you can help avoid some of that problem. Naturally, if your own issues are only in a few areas, just look at those cases.
Develop the full potential of everyone, beginning with yourself!
Five Topic Areas of OD and HRD InitiativesIn this context, Louis Carter, David Giber, and Marshall Goldsmith (editors) divide core part of this book -Organization and Human Resources Development Case Studies- into following five OD/HRD topic areas:
I. Organization Development and Change: In this section, W. Warner Burke says, "Seven rich cases (Kraft Foods, Nortel, ServiceMASTER, SmithKline Beecham, Westinghouse, CK Witko, and Xerox) of organization development and change are discussed...The cases cover a wide range of change from how OD occurs every day to deep change in an organization's culture...Without doubt we can learn from these cases. And learn we must. Changing organization is too intricate to be left to novices. We have indeed learned and noted at the outset, but we still have much to learn. As one who has been involved for more than 35 years, helping organizations change is both thrilling and very satisfying. Learning, however, is the most exciting part (pp.6-8)."
II. Leadership Development: In this section, Jay A. Congerwrites that "In the cases that follow, we look at three companies (Boeing, Johnson & Johnson, and Sun Microsystems,Inc.) that have dedicated serious time and resources to leadership development...In addition, all three of the company cases make extended use of competency models, 360-degree feedback, and action learning (p.186)."
III. Recruitment and Retention: In this section of the book, John Sullivan writes, "you'll learn how three diverse companies tackled their retention and recruiting problems. Two of the firms are high tech (AMD and Cellular One), while another (Allstate) is in a more traditional industry. Both AMD and Cellular One focus on solving the hot issue of retention while Allstate takes a new look at the recruiting and selection processes. All three of the case studies use a scientific approach to identify which solutions have the most impact...All three of these case studies are worth examining because of their scientific methodology as well as their results. All are full of powerfull 'lessons learned' for those who are soon to begin a major recruitment or retention effort (pp.303-304)."
IV. Performance Management: This section examines performance management systems of Case Corporation and Sonoco. Edward E. Lawler III says that "the performance management systems in most organizations are contoversial, ineffective, and constantly under construction. They are so problematic that critics argue many organizations would be better off if they simply didn't have a performance management system, particularly one in which performance appraisals are tied to pay actions. But-and it is an important but- if individuals are not appraised, counseled, coached, and rewarded for performance, how can an organization pruduce the organized, coordinated, and motivated behavior that it takes to perform well? The answer most likely is that it can't (p.393)."
V. Coaching and Mentoring: Introduction of this section, Beverly Kaye writes, "the last 5 years have seen a groundswell in both arenas. And it's not just been more of the same; organizations have begun to use mentoring and coaching more purposefully. HR and OD practitioners have worked to utilize both interventions to meet pressing business problems having to do with the development and retention of talent, as well as the growth of future leaders. These interventions have been more systemic, more thoughtful, and more innovative than ever before. The case studies (Dow Corning, and MediaOne Group-AT&T) illustrate this trend. Both were motivated by specific business drivers, both were preceded by intensive research, both were implemented over time, and both were evaluated seriously. Readers will find them instructive, detailed, and engaging (p.438)."
Finally, Louis Carter (editor) says that "contributors were asked to indicate where they envision their organization is heading with its initiative within the next 5 to 10 years. Responses indicate that the contributors want to keep the organization on a track to continuously learn and develop its capabilities. Comments from some contributors indicate that they want to leverage lessons learned from this experience. Some contributors commented that they want to firmly ingrain the initiative into the organization to the point that it is almost invisible to the user, making it an accepted part of life at the company. Other contributors will continue to refine the present initiative in place, while others will expand their efforts into other business lines. Survey results clearly indicate that the present state of the initiatives represented in this book represent snapshots of moving targets. Further growth and innovation is inevitable for these best practice organizations, as they work to stay ahead of their competitors by embracing change and continuously learning and improving (pp.531-532)."
Strongly recommended.
Substantial Cost...and of Even Greater ValuePart One consists of Acknowledgments, About This Book, How to Use This Book, and an excellent Foreword by Richard Beckhard. Carter, Giber, and Goldsmith then shift their attention in Part Two of "Organization & Human Resources Development Case Studies." The individual case studies are distributed within this thematic structure:
Organizational Development & Change
Leadership Development
Recruitment & Retention
Performance Management
Coaching & Mentoring
Part Three: Conclusion consists of Research (OD/HRD Trends and Findings), Endnotes, About Linkage, Inc., About the Editors, Index, and How to Use the CD-ROM, terrific value-added benefit.
Back to Beckhard's Foreword for a moment. In it, he identifies six (6) "elements" which are basic to each case study; all are central to and sequential within the change process associated with organizational development/human resource development (OD/HRD). They are: Business Diagnosis, Assessment, Program Design, Implementation, On-the-Job Support, and Evaluation. It is helpful to keep these six "elements" clearly in mind while working your way through the abundance of information which the editors provide. Fortunately, they have organized the (sometimes daunting) material with meticulous care and write exceptionally well. I also urge you to use the same six "elements" as guidelines when determining what the design of your own program for organizational change should be, and, when selecting those strategies and tactics discussed in the book which are most appropriate to the implementation and evaluation of that program. This is especially true of decision-makers in small-to-midsize organizations.
Those who share my high regard for this book are urged to check out O'Toole's Leading Change, Katzenbach's Real Change Leaders as well as his Peak Performance , Kaplan and Norton's The Balanced Scorecard and The Strategy-Focused Organization, Quinn's Deep Change, O'Dell and Grayson's If Only We Knew What We Know, Isaacs' Dialogue and the Art of Thinking Together, and Senge's The Dance of Change. Those especially interested in Six Sigma are encouraged to check out (and read in this order) Pande's The Six Sigma Way, Breyfogle's Implementing Six Sigma, and Eckes's Making Six Sigma Last.


Praticing Loggy
Essential concept contentI have not rated this book with 5 stars since while it infuses concept, it will not provide system design tools. Perhaps this is better, since it will allow for creativity instead of clonation, the first being what I feel is the best engineering practice everywhere. If you want to contact me about this book, you are welcome.
Logistics Concepts

like so not worth it
Disruption, Attention, The Tipping Point and the MemeIf you happen to have read Jean-Marie Dru's Disruption, Ken Sacharin's Attention! and Malcolm Gladwell's The Tipping Point, you should read this one too.
Jay is right. Many of the creative people working in advertising agencies are still living in dreams. They should wake up.
Although it says it's a marketing book, I think it's a perfect one and a must read for all advertising people, especially the so called creative.
All along we know how to find the USP, how to fix the positioning and how to differentiate, but most of the time we failed to manage what to communicate or what to achieve.
What worst is that, don't know why, we have the mentality of doing ads equal to having fun. We just are not business-minded or serious enough in this tough yet fastest changing business world!
Simply put, meme is great idea. It has the power to use the easiest understanding way to convey the most complicated message and leave a long lasting impact to change the consumer mind to love and buy your product or service. May it be a symbol, a slogan, a jingle or an action, it can be and have to be used through different disciplines. The ultimate benefit of meme is creating profits.
By reading this book we can learn what is meme, how to create it and conquer it.
To a certain extend, this book is indeed a meme in today marketing industry.
Become a real "meme" machine!While the "memes" concept has been around for some time, Levinson is one of the first to apply and evaluate the concept in the marketing arena. And, as the Godfather of guerilla marketing -- with it's emphasis on low- and no-cost techniques -- Levinson gives readers a well-thought, and reasonably documented analysis of how a single powerful meme can propel a business or product to the public eye, generating business (and more importantly, REVENUE) almost without effort.
He also provides many examples of memes that work, tells why they work, and then shows readers how they can get started creating their own memes.
An engaging, easily read book, GUERILLA CREATIVITY is one of Levinson's best yet with little fluff [a fun, but overlong comparison of marketing & seduction] and a ton of useful information [especially on generating and developing ideas]. This is a must-have book for anyone involved in marketing or business development.


Truly surprised by this improvement
Bonansinga blows away the other thriller writers....
By rights should be a best-seller and a movie

Interesting Story of the Jewish Presence in the Eroticia Bus
A Great Book For Insiders!recommend this most enjoyable and readable volume to those both inside and outside the business. It is a work of scholarship that can be read and enjoyed by the general public as well. The censorship issues it raises are still with us today, in forms
more insidious than ever. I congratulate the author for delving into an area of our society most would prefer to ignore or avoid.
Erotica and Censorship

What a Horse, What a TeamAuthor Jay Hovdey did his homework for the book, tracking down and interviewing all the major players in Cigar's life from the folks who foaled him to those who tended to his needs as he raced. He also took the time to get to know and probe beneath the surface of the public exteriors of the people who surrounded Cigar. This means that the reader has a feeling for how things unfolded behind the scenes as Hovdey relates Cigars meteroic rise to stardom. What makes it even sweeter is that Cigar was a late bloomer with delicate legs that resulted in all but one of his initial 11 races being run on grass. As it turns out, Cigar didn't like grass, and it wasn't until his bones had a chance to strengthen and someone in the stables lobbbied strongly for giving him a try on the dirt that Cigar came into his own. And what a show it was! Not only did he win 16 times in succession, equally Citation's record, but he beat out the best in international competition after being shipped to Arabia where he ran in unfamiliar surroundings on a less than ideal track.
If this book lacks anything, it's a personal connection with the horse by the author. Although Hovdey does a great job of relating what others have to say about Cigar, you never have the feeling that he himself has connected with the spirit of the colt. He talks about Cigar from a distance, removed by time and reporting from the immediate physical presence of the animal. Time and again you read that Cigar's exercise jockeys thought he was smart, how he loved peppermints, that his trainer always knew when he was in a playful mood, that he always carried himself with dignity, but in the end these are all second hand accounts. You never get the feeling that you are actually in the presence of Cigar, running your hand down the muscled neck, smelling his sweat as he cools out, seeinig his one, white-ringed eye roll in your direction as he listens to what you're saying, the feel of his lips as he plucks one of the peppermint candies he was so fond of from your hand, smelling that sweet mix of straw, manure, linament and sweat that is so much a part of all stables. Perhaps because I've spent time around horses I missed these very personal touches which would have brought the horse alive for me.
In the end this is a very competent, well-written book, but it lacks the spark that would have made it a 5-star recommendation for me.
Great book!
Could I give it six stars?

Luvas' book on Antietam BattlefieldAnother thing missing is a comprehensive map of the battlefield with his selected stops, again helping show the context of a given part of the battle with the whole.
Off the Beaten path - Antietam National BattlefieldUnlike the Gettysburg guide this book outlines the campaign on an "operational" as well as "tactical" level. Both of which are easy to understand and follow along if you desire to use this book as a battlefield guide.
The driving directions along with detailed maps, historical photos, and reports taken from the Official Records make this book a complete tour and reference package!
If you require an outstanding volume of work detailing nearly every aspect of the campaign, then look no further. I highly recommend this book as "must read" for anyone interested in Marse Robert's Maryland Campaign of 1862. It will also make an excellent reference tool for anyone who cannot make it to the battlefield. It brings the fields of battle to you!
ACW Battlefield Tour Bibles